Visual Effects for Film

VFX is a tool for your story telling~

Case Study: Magic World II Online commercial

In this case study, we are going to check out one of LightRay’s commercial project,”Magic World”. Directed by Lester Shih and VFX produced by L Motion Design Studio. This is a commercial for a new game “Magic World II Online”. The concept for this commercial is to show the beautiful women warriors from different realms gathering to fight the dark lord. Let’s take a look of the commercial first.



“It’s obviously all visual effects” you might think. Yes, the entire commercial was shot in from of blue screen. And the reason to do that is because it’s easier and cheaper than go to so many locations for just for a few shots. But besides this, there’s also some tips we’ll point out that you might find useful.MattePainting Visual Effects LightRay

matte painting visual effects visual effects matte painting
From the before and after, you can see there was a small part of set built. With some planning during pre-production, the director decided the three shots. The first one from a wide view to see the whole boat and it’s location. The second see the characters and the environment. This shot also give audience an idea what the characters are looking at. The third shot is a close up shot of the characters. Only the first shot will see the whole boat. The rest only see a very small part of boat on the very top. This is where the actresses are standing. So building only this small part of the boat as a real set for the actresses to act with is the fastest and easiest solution. You might think creating the boat in 3D using visual effects in the first shot is not going to be cheap and quick, either. But since in the pre-production we already know this boat will only shown once from a distance at this angle, when we build it in 3D we can skip the close up details that won’t be seen. With this in mind, building the boat in 3D becomes a very efficient process. It’s possible to shoot this on a miniature set. But for only one shot building a miniature is not worth it.
Digital Environment Projection environment
This is a flying shot above a canyon, following a bird. This is a full digital environment shot with a digital bird(by L motion design). Some people might think to build this as a digital environment is going to cost a lot and take a long time. Indeed, if you trying to build it with 3D techniques from modeling, texturing to lighting and rendering, it’ll cost quite a lot and take a long time. But since we already know this is the only shot with this camera moving design in the whole commercial, we applied a technique call matte painting and camera projection for this shot.(I will discuss this in a later article) This technique allow us to achieve this shot a lot more efficiency and way cheaper. Plus the matte painting we created for this shot could be applied in the two following shots after a quick adjustment.

Below is the video with a little breakdown on what we discussed above. Overall it was a fun project and the client was very pleased with the results. We hope it gives you some helpful ideas on your next project . Please feel free to leave us a common or ask any questions.

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2 responses to “Case Study: Magic World II Online commercial

  1. www.fiql.com 2013/06/13 at 8:36 PM

    An impressive share! I’ve just forwarded this onto a friend who had been doing a little research on this. And he actually bought me lunch simply because I discovered it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanks for spending the time to talk about this topic here on your blog.

  2. soulscribe.com 2013/08/02 at 6:33 PM

    You actually make it seem so easy with your presentation
    but I find this topic to be actually something that I think I would never understand.
    It seems too complicated and extremely broad for me.
    I’m looking forward for your next post, I will try to get the hang of it!

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